As a
membership organisation, you are
expected to provide members with the same level of customer service
as a commercial business, while also delivering on your membership
promise.
The annual membership renewal process
used to take three to four weeks. With the IRIS Integra membership
management system, we’ve cut that down to two days.
NHS Confederation
Read the
full case study
With many conflicting demands on members’ finances, their
subscription must represent demonstrable value and open the door to
mutually beneficial relationships.
Understanding the challenges you
face, we’re able to help you to...
- Manage your membership - we'll help
you manage the complexity of multi-layer membership schemes
and extensive networks. By automating the tasks involved in
membership administration you'll free your team to focus on
your members and the exceptions which genuinely need their
expertise.
- Maximise
relationships - engage your members and galvanise
them into becoming ambassadors for your organisation, you must
forge close relationships founded on in-depth knowledge of their
interests and preferences. You need to communicate meaningfully and
regularly - not just at subscription renewal time.
- Unite processes -
can you ensure that information is visible and shared securely
across the organisation, not stored in departmental ‘silos’? What
manual tasks could be automated and best practices followed so that
processes are performed consistently and work flows smoothly at
every step?
- Show return on
investment - being able to measure the impact of your
work and show value for money to your board and members helps to
safeguard income and avoid membership attrition. Stakeholders may
question operational change and you must be able to demonstrate
positive outcomes of increased efficiency, enhanced service and
improved performance.
- Provide web
integration - linking your back office system with the
Internet
will be central to your web strategy. Secure web-enablement
provides internal users with up-to-date information and the tools
to interact more with members. Equally, it enables members to
‘self-serve’ to update their details, buy services and participate
in the online peer-to-peer communities that build
relationships
and foster their long-term engagement.
Explore our resources
We know that
introducing new, more efficient ways of working into your
organisation can be a challenge. Our whitepapers, case
studies and events will help you to
build the case for change.
